Smart strategy. Sharp storytelling. Zero fluff.

Unspun is a consultancy in Meanjin (Brisbane), led by Erin, a senior marketing and stakeholder engagement professional with nearly 20 years of experience turning complex ideas into campaigns that connect.

After years working across government, defence, infrastructure, and professional services, Erin founded Unspun to do strategy differently, with honesty, agility, and a no-nonsense focus on outcomes. She’s seen how organisations can get tangled in red tape, jargon, and endless planning cycles that go nowhere. Unspun exists to cut through that noise with practical, powerful communications that actually move the needle.

Experience That Backs It Up

Before launching Unspun, Erin led high-profile campaigns for major national initiatives, including projects that reached the Prime Minister’s office and shaped immigration and industry reform.

She’s managed crisis communications and stakeholder engagement for government and defence programs, repositioned established brands in the energy and maritime sectors, and developed multi-million-dollar marketing and engagement strategies for private consultancies expanding across the Asia-Pacific.

Beyond the big projects, she’s worked closely with founder-led and purpose-driven SMEs, helping them refine their brand voice, build loyalty, and connect with the customers who matter most. Whether it’s managing media at the national level or developing a strategy for a growing business, Erin brings the same mix of creativity, clarity, and commercial focus to every engagement.

Why “Unspun”?

Because marketing and engagement shouldn’t be smoke and mirrors. It should be smart, transparent, and rooted in strategy.

Unspun was created for businesses that want to grow but don’t have time for fluff. It’s about clear direction, strong relationships, and practical results.

If you want someone who’ll tell it to you straight, deliver what they promise, and actually make things happen, you’re in the right place.