Erin - unspun media images (18).png
Erin - unspun media images (18).png

Crisis & Media Readiness

$0.00

Responses define reputation. Unspun delivers the strategy, structure, and support to control the message across every channel, from internal communications, stakeholder engagement, and media relations.

For businesses facing major media scrutiny, stakeholder fallout, or internal uncertainty, having a calm and controlled approach to the response is absolutely critical.

Unspun PR & Marketing provides immediate, confidential communications expertise to help organisations regain control, protect their reputation, and communicate with confidence. Whether managing active media inquiries, coordinating internal messaging, or rebuilding public trust, Unspun delivers clarity when it matters most.

Responses define reputation. Unspun delivers the strategy, structure, and support to control the message across every channel, from internal communications, stakeholder engagement, and media relations.

For businesses facing major media scrutiny, stakeholder fallout, or internal uncertainty, having a calm and controlled approach to the response is absolutely critical.

Unspun PR & Marketing provides immediate, confidential communications expertise to help organisations regain control, protect their reputation, and communicate with confidence. Whether managing active media inquiries, coordinating internal messaging, or rebuilding public trust, Unspun delivers clarity when it matters most.

With nearly 20 years’ experience leading communications in high-profile and high-pressure sectors, Unspun brings both strategic oversight and practical execution to every engagement.

Relevant experience includes:

  • Leading crisis and media response strategies for national security and major government initiatives, including Prime Ministerial-level announcements within the Australian Federal Government.

  • Supporting major professional services and defence clients through brand reputation challenges, internal comms transitions, and stakeholder scrutiny.

  • Managing ministerial and government media handling and messaging frameworks across energy, infrastructure, and public safety portfolios.

  • Developing internal communications strategies to restore alignment, confidence, and employee trust following high-impact events.

  • Coaching leaders and spokespeople to face the media and their own people, with composure and clarity.

What Unspun Delivers:

  • Immediate crisis response: strategic message control, spokesperson prep, and stakeholder and media engagement.

  • 24-hour media and monitoring support: keeping you informed and in front of the story, with strategic planning ahead of responses.

  • Internal communications: stabilise morale, maintain transparency, and protect your culture.

  • Reputation rebuild and repair: rebuild credibility through consistent, authentic storytelling.

  • Crisis preparedness programs: playbooks, simulations, and media training so your team is ready.

Every engagement with Unspun begins with rapid situational analysis, ensuring all actions are grounded in facts and aligned with business objectives.

Download Unspun Crisis and Readiness Brochure